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Cultural Cues to Conducting Business in Venezuela

Paul Herbig (Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas 78041–1999, USA)

Leila Castro (Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas 78041–1999, USA)

ISSN: 1352-7606

Article publication date: 1 April 1997

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Analyses various characteristics of the Venezuelan culture and describes some obstacles that foreign companies face when doing business in Venezuela.

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