To read the full version of this content please select one of the options below:

Corporate Strategy for Doing Business in the Asia Pacific Region

Mohammed Salleh (Works for the T.E.D. Training and Development Consultancy, Pt.Ltd.)
Donald Grunewald (Professor of Strategic Management, Iona College, New York)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 March 1997

Abstract

Multinational companies are very active players in the business environment in the Asia Pacific region. This article gives some views on how a multinational corporation should approach this region. The major differences between the Asia Pacific region and other regions of the world are underlined and specific steps in strategy formulation and implementation at the business and corporate level are proposed.

Citation

Salleh, M. and Grunewald, D. (1997), "Corporate Strategy for Doing Business in the Asia Pacific Region", Cross Cultural Management: An International Journal, Vol. 4 No. 3, pp. 19-25. https://doi.org/10.1108/eb008423

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited