Multinational companies are very active players in the business environment in the Asia Pacific region. This article gives some views on how a multinational corporation should approach this region. The major differences between the Asia Pacific region and other regions of the world are underlined and specific steps in strategy formulation and implementation at the business and corporate level are proposed.
Salleh, M. and Grunewald, D. (1997), "Corporate Strategy for Doing Business in the Asia Pacific Region", Cross Cultural Management: An International Journal, Vol. 4 No. 3, pp. 19-25. https://doi.org/10.1108/eb008423
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