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Achieving new venture success in the emerging Arab countries: a study of comparative cultures and strategies in two segments of the Arab world

Mahmoud M. Yasin (Associate Professor of Management East Tennessee State University, Johnson City, Tennessee, USA.)
Thomas Zimmerer (Allen and Ruth Harris Chair of Excellence and Business, and is also Professor of Management, East Tennessee State University, Johnson City, Tennessee, USA.)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 April 1995

383

Abstract

Examines the cultural and business realities of the Arab world. Presents a framework which incorporates cultural variables and their influence on business, in two similar yet distinct Arab subcultures. Discusses business strategies with cultural dimensions within the context of the framework.

Citation

Yasin, M.M. and Zimmerer, T. (1995), "Achieving new venture success in the emerging Arab countries: a study of comparative cultures and strategies in two segments of the Arab world", Cross Cultural Management: An International Journal, Vol. 2 No. 4, pp. 3-14. https://doi.org/10.1108/eb008396

Publisher

:

MCB UP Ltd

Copyright © 1995, MCB UP Limited

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