To read this content please select one of the options below:

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

Ishmael P. Akaah (Department of Marketing, Wayne State University, Detroit, Michigan)
Attila Yaprak (Department of Marketing, Wayne State University, Detroit, Michigan)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 March 1988

378

Abstract

This paper illustrates how conjoint methodology can be used by recipient countries to segment the donor market for foreign direct investment (FDI), thereby enhancing the effectiveness of their FDI attraction efforts. The study results indicate that FDI donors can be clustered into segments based on the FDI benefits they seek. The article concludes with normative and practical implications of the methodology for investment policy makers in recipient countries.

Keywords

Citation

Akaah, I.P. and Yaprak, A. (1988), "IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY", International Marketing Review, Vol. 5 No. 3, pp. 28-37. https://doi.org/10.1108/eb008356

Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

Related articles