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USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

Essam Mahmoud (University of North Texas, Denton, Texas)
Gillian Rice (Rice Mahmoud Associates, Denton, Texas)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 March 1988

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Abstract

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?”

Keywords

Citation

Mahmoud, E. and Rice, G. (1988), "USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING", International Marketing Review, Vol. 5 No. 3, pp. 7-13. https://doi.org/10.1108/eb008354

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MCB UP Ltd

Copyright © 1988, MCB UP Limited