DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON
Suk‐ching Ho
(Department of Marketing and International Business, The Chinese University of Hong Kong)
Ho‐fuk Lau
(Department of Marketing and International Business, The Chinese University of Hong Kong)
747
Abstract
Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have to be satisfied with an incomplete transfer, proceed in a gradual, evolutionary process and maintain an adaptive interaction with the environment.
Keywords
Citation
Ho, S. and Lau, H. (1988), "DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON", International Marketing Review, Vol. 5 No. 1, pp. 20-30. https://doi.org/10.1108/eb008344
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited