FOREIGN MARKET INFORMATION PREFERENCES OF ESTABLISHED U.S. EXPORTERS
Van R. Wood
(Associate Professor of Marketing, Texas Tech Univeristy, Lubbock, Texas)
Jerry R. Goolsby
(Assistant Professor of Marketing, Oklahoma State University, Stillwater, Oklahoma)
141
Abstract
Using a sample of more than 130 established exporters, this study empirically examines the information preferences of decision makers responsible for evaluating foreign markets. Export information preferences are analysed across distinct industries, and implications for export facilitating agencies and foreign parties are explored.
Citation
Wood, V.R. and Goolsby, J.R. (1987), "FOREIGN MARKET INFORMATION PREFERENCES OF ESTABLISHED U.S. EXPORTERS", International Marketing Review, Vol. 4 No. 4, pp. 43-52. https://doi.org/10.1108/eb008341
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited