CONSUMERISM IN NEW ZEALAND
A. Tansu Barker
(Associate Professor of Management and Marketing, University of Saskatchewan, Saskatoon, Saskatchewan, Canada)
382
Abstract
The attitudes and perceptions of New Zealanders toward current consumerism issues are outlined and compared with four other countries. Many of the opinions expressed are critical of the existing practices of business and appear to be common in the other four countries. The theory of consumer product life cycle suggesting the development of national consumer movements was not supported by the data obtained in New Zealand.
Citation
Tansu Barker, A. (1987), "CONSUMERISM IN NEW ZEALAND", International Marketing Review, Vol. 4 No. 3, pp. 63-74. https://doi.org/10.1108/eb008337
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited