COPING WITH INCREASED TRADE INTERDEPENDENCE
Michael R. Czinkota
(Chairman, member of the faculty of Marketing & International Business, School of Business Administration, Georgetown University)
Ilkka A. Ronkainen
(Associate director of the National Center for Export‐Import Studies and member of the faculty of Marketing & International Business, School of Business Administration, Georgetown University)
181
Abstract
This article discusses the increased trade interdependence between nations and its implications. Both domestic and international economic policy‐making have to anticipate and accept the interlinkages between export and import flows. In setting economic goals, a long‐term global orientation is needed to cope with these interdependencies to maintain the cohesiveness of the free‐trade system.
Citation
Czinkota, M.R. and Ronkainen, I.A. (1987), "COPING WITH INCREASED TRADE INTERDEPENDENCE", International Marketing Review, Vol. 4 No. 1, pp. 9-15. https://doi.org/10.1108/eb008319
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited