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THE IMPACT OF GOVERNMENT EXPORT MARKETING ASSISTANCE

F.H. Rolf Seringhaus (School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario, Canada)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1986

Abstract

Until recently, little research has been directed at the measurement of the impact of governmental support on the firm. The major focus of this article is on the methodological and measurement issues that appear to have a confounding effect and may account for broad equivocality of the findings in many of the studies. An evaluation paradigm is developed and applied to the research reviewed. The article concludes with a synthesis of the issues and provides specific directions for future research.

Citation

Rolf Seringhaus, F.H. (1986), "THE IMPACT OF GOVERNMENT EXPORT MARKETING ASSISTANCE", International Marketing Review, Vol. 3 No. 2, pp. 55-66. https://doi.org/10.1108/eb008306

Publisher

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MCB UP Ltd

Copyright © 1986, MCB UP Limited