TY  - JOUR
AB  - This paper presents the results of a study designed to gather empirical data about countertrade activity by US firms. The focus of the study was to determine the number of firms engaging in countertrade, their general characteristics, their motivations for countertrading, and their expected future level of involvement in countertrade.
VL  - 3
IS  - 2
SN  - 0265-1335
DO  - 10.1108/eb008303
UR  - https://doi.org/10.1108/eb008303
AU  - Bates Constance
PY  - 1986
Y1  - 1986/01/01
TI  - ARE COMPANIES READY FOR COUNTERTRADE?
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 28
EP  - 36
Y2  - 2021/01/19
ER  -