ARE COMPANIES READY FOR COUNTERTRADE?
Constance Bates
(Department of International Business, Florida International University, N. Miami, Florida)
95
Abstract
This paper presents the results of a study designed to gather empirical data about countertrade activity by US firms. The focus of the study was to determine the number of firms engaging in countertrade, their general characteristics, their motivations for countertrading, and their expected future level of involvement in countertrade.
Citation
Bates, C. (1986), "ARE COMPANIES READY FOR COUNTERTRADE?", International Marketing Review, Vol. 3 No. 2, pp. 28-36. https://doi.org/10.1108/eb008303
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited