To read this content please select one of the options below:

ARE COMPANIES READY FOR COUNTERTRADE?

Constance Bates (Department of International Business, Florida International University, N. Miami, Florida)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1986

95

Abstract

This paper presents the results of a study designed to gather empirical data about countertrade activity by US firms. The focus of the study was to determine the number of firms engaging in countertrade, their general characteristics, their motivations for countertrading, and their expected future level of involvement in countertrade.

Citation

Bates, C. (1986), "ARE COMPANIES READY FOR COUNTERTRADE?", International Marketing Review, Vol. 3 No. 2, pp. 28-36. https://doi.org/10.1108/eb008303

Publisher

:

MCB UP Ltd

Copyright © 1986, MCB UP Limited

Related articles