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COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION

James Wills (Department of Marketing, University of Hawaii, Honolulu, Hawaii)
Laurence Jacobs (Department of Marketing, University of Hawaii, Honolulu, Hawaii)
Aspy Palia (Department of Marketing, University of Hawaii, Honolulu, Hawaii)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1986

269

Abstract

The Asia‐Pacific region, one of the world's fastest growing markets is experiencing wide and growing use of countertrade. This paper explores some of the factors leading to increased use of countertrade deals in the Asia‐Pacific market. Recent examples of countertrade transactions in the region are reviewed and the implications for management are explored.

Citation

Wills, J., Jacobs, L. and Palia, A. (1986), "COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION", International Marketing Review, Vol. 3 No. 2, pp. 20-27. https://doi.org/10.1108/eb008302

Publisher

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MCB UP Ltd

Copyright © 1986, MCB UP Limited

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