INTERNATIONAL BARTER AND COUNTERTRADE

Abstract

Barter and countertrade will be significant trade tools throughout the 1980s. Presently confronted by saturated established markets and debt‐burdened new markets, firms of all sizes in all industry sectors must evaluate these trading approaches. This paper describes the forms of barter and countertrade, products typically traded, markets served, and objectives advanced by each form. The intent is to explore opportunities and problems accompanying each form, so that managers can assess the utilities of these transactions to their firms' international marketing strategies.

Citation

Huszagh, S.M. and Huszagh, F.W. (1986), "INTERNATIONAL BARTER AND COUNTERTRADE", International Marketing Review, Vol. 3 No. 2, pp. 7-19. https://doi.org/10.1108/eb008301