COMING TO TERMS WITH GLOBAL RETAILING

Madhav Kacker (Associate Professor of Marketing, Suffolk University, Boston, Massachusetts)

International Marketing Review

ISSN: 0265-1335

Publication date: 1 January 1986

Abstract

The article attempts to synthesise major developments in global retailing and presents a scenario of important global trends since the 1960s. Implications are also offered for international retailers.

Citation

Kacker, M. (1986), "COMING TO TERMS WITH GLOBAL RETAILING", International Marketing Review, Vol. 3 No. 1, pp. 7-20. https://doi.org/10.1108/eb008295

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Publisher

:

MCB UP Ltd

Copyright © 1986, MCB UP Limited

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