PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND
Abstract
Confined to samples of middle‐class consumers in the PRC (1981) and Thailand (1974) this comparative study included questions concerning awareness, attitudes and experiences of PRC Chinese, Thai‐Chinese and Thais in the area of perceived risk and search for and satisfaction with product information. A major finding is that in these regards the Thai‐Chinese are clearly closer to the Thai than to the Chinese consumers.
Citation
Thorelli, H.B. (1985), "PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND", International Marketing Review, Vol. 2 No. 4, pp. 12-20. https://doi.org/10.1108/eb008287
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited