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PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND

Hans B Thorelli (E W Kelley Professor of Business Administration, Graduate School of Business, Indiana University, Bloomington, Indiana)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 1985

158

Abstract

Confined to samples of middle‐class consumers in the PRC (1981) and Thailand (1974) this comparative study included questions concerning awareness, attitudes and experiences of PRC Chinese, Thai‐Chinese and Thais in the area of perceived risk and search for and satisfaction with product information. A major finding is that in these regards the Thai‐Chinese are clearly closer to the Thai than to the Chinese consumers.

Citation

Thorelli, H.B. (1985), "PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND", International Marketing Review, Vol. 2 No. 4, pp. 12-20. https://doi.org/10.1108/eb008287

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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