DEVELOPMENTS IN INTERNATIONAL MODE OF ENTRY ANALYSIS

Abstract

Theories on international trade and investment as well as those relating the nature of the product to the length of the channel suggest that mode of entry decisions should result from the analysis of a wide variety of factors. The purpose of this article is to show how such theories might be related to practice through the development of decision support tools. Emphasis is given to a microcomputer software package developed to aid international mode of entry assessment.

Citation

Goodnow, J.D. (1985), "DEVELOPMENTS IN INTERNATIONAL MODE OF ENTRY ANALYSIS", International Marketing Review, Vol. 2 No. 3, pp. 17-30. https://doi.org/10.1108/eb008280