CO‐OPERATIVE MARKETING IN EUROPEAN AGRICULTURE: ORGANISATIONAL STRUCTURE AND MARKET PERFORMANCE

Abstract

The United Kingdom differs from most of its partners in the European Community in that its farmers generally prefer non co‐operative channels of distribution for their produce. The proportion of farm produce distributed through co‐operatives is considerably smaller than is generally the case in Europe. This paper is concerned with the contribution of co‐operative organisational structure and behaviour to the variations in co‐operative market shares found in European agriculture. It is argued that there is a clear relationship between organisational factors and the market position of the co‐operative sector in each country and that this has implications for the encouragement of co‐operative organisation which is an aim of UK public policy.

Citation

Foxall, G. (1984), "CO‐OPERATIVE MARKETING IN EUROPEAN AGRICULTURE: ORGANISATIONAL STRUCTURE AND MARKET PERFORMANCE", International Marketing Review, Vol. 1 No. 3, pp. 42-57. https://doi.org/10.1108/eb008256