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TRAINING ACROSS NATIONAL BOUNDARIES

Simon Majaro (Managing Director, Strategic Management Learning, 18A Frognal Gardens, London NW3 6XA, England)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 January 1983

100

Abstract

This paper explores the role of training in small, medium and large organisations, then goes onto examine the plethora of complications that arise when a company with a large number of products in a large number of countries addresses the problem of marketing training. At the one extreme such a company can opt for a centralised system of modular training, or at the other extreme it can decide to delegate the task to the management of decentralised units. A hybrid system is also explored whereby training is structured around a “cluster” of units or activities or regions. Few organisations have given sufficient thought to this question of training across national boundaries, with the result that training is often undertaken in a haphazard way.

Citation

Majaro, S. (1983), "TRAINING ACROSS NATIONAL BOUNDARIES", International Marketing Review, Vol. 1 No. 1, pp. 16-27. https://doi.org/10.1108/eb008242

Publisher

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MCB UP Ltd

Copyright © 1983, MCB UP Limited

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