TRAINING ACROSS NATIONAL BOUNDARIES
Abstract
This paper explores the role of training in small, medium and large organisations, then goes onto examine the plethora of complications that arise when a company with a large number of products in a large number of countries addresses the problem of marketing training. At the one extreme such a company can opt for a centralised system of modular training, or at the other extreme it can decide to delegate the task to the management of decentralised units. A hybrid system is also explored whereby training is structured around a “cluster” of units or activities or regions. Few organisations have given sufficient thought to this question of training across national boundaries, with the result that training is often undertaken in a haphazard way.
Citation
Majaro, S. (1983), "TRAINING ACROSS NATIONAL BOUNDARIES", International Marketing Review, Vol. 1 No. 1, pp. 16-27. https://doi.org/10.1108/eb008242
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited