BEHAVIOR MODIFICATION AS A FRAMEWORK FOR SALES PROMOTION MANAGEMENT
William Gaidis
(Assistant Professor in the Department of Marketing, Arizona State University)
James Cross
(Assistant professor in the department of marketing, Arizona State University)
503
Citation
Gaidis, W. and Cross, J. (1987), "BEHAVIOR MODIFICATION AS A FRAMEWORK FOR SALES PROMOTION MANAGEMENT", Journal of Consumer Marketing, Vol. 4 No. 2, pp. 65-74. https://doi.org/10.1108/eb008198
Publisher
:Emerald Group Publishing Limited
Copyright © 1987, MCB UP Limited