Semiotics, advertising and marketing
Richard D. Zakia
(Professor of photography and Chairman of the Fine Art Photography Department and Graduate Program at the Rochester Institute of Technology)
Mihai Nadin
(Eminent Scholar: Professor of Art and Design Technology at Ohio State University)
2582
Abstract
In the summer of 1986 the first International Conference on Marketing and Semiotics was held at Northwestern University. It was sponsored jointly by J.L. Kellogg Graduate School of Management at Northwestern and the Research Center for Language and Semiotic Studies at Indiana University. The three‐day conference underscored the fact that although the vocabulary for the two disciplines might be different, there was much commonality between Semiotics and Marketing.
Citation
Zakia, R.D. and Nadin, M. (1987), "Semiotics, advertising and marketing", Journal of Consumer Marketing, Vol. 4 No. 2, pp. 5-12. https://doi.org/10.1108/eb008192a
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited