THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT
Alan J. Greco
(Assistant professor and coordinator of the marketing and communications areas in the Department of Business Administration at The University of North Carolina)
1064
Abstract
For many years the senior citizen market has been eclipsed by the youth market. This has been especially true in the market for apparel. While manufacturers, such as Levi Strauss, have offered fuller‐cut clothing and jeans for the mature consumer, a void still exists in the fashion clothing market for older Americans.
Citation
Greco, A.J. (1986), "THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT", Journal of Consumer Marketing, Vol. 3 No. 4, pp. 71-75. https://doi.org/10.1108/eb008181
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited