IS CHINA MOVING FROM MARX TO MASTERCARD?

Joseph O. Eastlack, Jr. (Campbell Soup Company, Group Research Manager)
Roberta Lucker (Assistant Marketing Manager‐Condensed Soups at the Campbell Soup Company)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 March 1986

Abstract

President Richard M. Nixon's historic trip to the People's Republic of China (PRC) in 1972 established a relationship between the United States and the PRC which was formalized when President Nixon signed the Shanghai Communique. This treaty proclaimed China's willingness to accept foreign investment and its movement toward becoming a more “open door” nation. With the normalization of full diplomatic relations between the United States and the PRC in 1978, U.S. investments in the PRC and the interest of world marketers has gained momentum. Today there is intense interest in the potential of the PRC market among U.S. consumer goods manufacturers, of both consumer durables and nondurables. U.S. consumer goods companies are starting to produce their products for and in China.

Citation

Eastlack, J. and Lucker, R. (1986), "IS CHINA MOVING FROM MARX TO MASTERCARD?", Journal of Consumer Marketing, Vol. 3 No. 3, pp. 5-21. https://doi.org/10.1108/eb008166

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Publisher

:

MCB UP Ltd

Copyright © 1986, MCB UP Limited

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