MARKETING AND THE DEMOGRAPHIC PERSPECTIVE

Abstract

Demographic data have proven quite useful in the structuring of some marketing strategies. However, the development of a demographic perspective, which would extend the use of what marketers call demographics, has not been forthcoming. This article offers both an explanation of the demographic perspective—how it differs from demographics—along with examples of how this perspective can make demographic data more useful to marketers.

Citation

Pol, L.G. (1986), "MARKETING AND THE DEMOGRAPHIC PERSPECTIVE", Journal of Consumer Marketing, Vol. 3 No. 1, pp. 57-65. https://doi.org/10.1108/eb008153