EXECUTIVE‐LEVEL COMMUNICATIONS: A MEDIUM THAT WORKS

Abstract

The Battle of Saratoga in October 1777 is believed by many historians to be the turning point of the American Revolution. For the first time, the colonial insurgents abandoned their guerrilla tactics, fielded a trained and uniformed army, and defeated the British soundly. Convinced by the victory that the Americans were serious, the French entered the war on the American side.

Citation

Hanson, C.H. (1984), "EXECUTIVE‐LEVEL COMMUNICATIONS: A MEDIUM THAT WORKS", Journal of Consumer Marketing, Vol. 1 No. 1, pp. 55-63. https://doi.org/10.1108/eb008086