LOGISTICS AND COMPETITIVE STRATEGY
MARTIN CHRISTOPHER
(Cranfield School of Management)
658
Abstract
Logistics management is increasingly seen as a major source of competitive advantage to business as Martin Christopher, professor of marketing and logistics systems, Cranfield School of Management explains.
Citation
CHRISTOPHER, M. (1988), "LOGISTICS AND COMPETITIVE STRATEGY", Logistics World, Vol. 1 No. 4, pp. 204-206. https://doi.org/10.1108/eb007444
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited