TY - JOUR AB - The evolutionary development of a global logistics strategy in ICL is based upon a mature organisation and systems capability within the UK. Directors of supply Richard Beardon describes some of the key elements of this approach and its relationship to corporate objectives and marketing strategies. VL - 1 IS - 2 SN - 0953-2137 DO - 10.1108/eb007422 UR - https://doi.org/10.1108/eb007422 AU - BEARDON RICHARD A. PY - 1988 Y1 - 1988/01/01 TI - MANAGING THE DEMAND AND SUPPLY BRIDGE T2 - Logistics World PB - MCB UP Ltd SP - 85 EP - 89 Y2 - 2024/04/18 ER -