MANAGING THE DEMAND AND SUPPLY BRIDGE

RICHARD A. BEARDON (International Computers Ltd, UK)

Logistics World

ISSN: 0953-2137

Publication date: 1 February 1988

Abstract

The evolutionary development of a global logistics strategy in ICL is based upon a mature organisation and systems capability within the UK. Directors of supply Richard Beardon describes some of the key elements of this approach and its relationship to corporate objectives and marketing strategies.

Citation

BEARDON, R.A. (1988), "MANAGING THE DEMAND AND SUPPLY BRIDGE", Logistics World, Vol. 1 No. 2, pp. 85-89. https://doi.org/10.1108/eb007422

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Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

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