MANAGING THE DEMAND AND SUPPLY BRIDGE
RICHARD A. BEARDON
(International Computers Ltd, UK)
129
Abstract
The evolutionary development of a global logistics strategy in ICL is based upon a mature organisation and systems capability within the UK. Directors of supply Richard Beardon describes some of the key elements of this approach and its relationship to corporate objectives and marketing strategies.
Citation
BEARDON, R.A. (1988), "MANAGING THE DEMAND AND SUPPLY BRIDGE", Logistics World, Vol. 1 No. 2, pp. 85-89. https://doi.org/10.1108/eb007422
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited