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USING TRANSPORTATION INTERMEDIARIES FOR INDUSTRIAL PURCHASING DECISIONS

Edward A. Morash (Assistant Professor of Marketing and Logistics at Michigan State University. Dr. Morash holds DBA and MBA degrees in business from the University of Maryland and a BA in economics from Northeastern University.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 April 1987

474

Abstract

One of the less observed results of transportation deregulation has been the explosive growth of transportation intermediaries or third‐party specialists such as brokers, shippers' agents and integrated leasing companies for use by industrial purchasers and marketing management. Such transportation intermediaries have the performance potential and apparent reasons for existence to suggest that they can both reduce delivered product costs and enhance service quality attributes to promote a company's competitive advantage. In a broader sense, intermediaries may be ideally positioned to assist in coordinating and processing information for the entire value‐added chain.

Citation

Morash, E.A. (1987), "USING TRANSPORTATION INTERMEDIARIES FOR INDUSTRIAL PURCHASING DECISIONS", Journal of Business & Industrial Marketing, Vol. 2 No. 4, pp. 15-27. https://doi.org/10.1108/eb006039

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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