ORGANIZING FOR GLOBAL IDENTITY
Maureen F. Hartigan
(Director of communications for Volvo White Truck Corporation in June, 1986.)
132
Abstract
Organizing a communications function for a “global” company and focusing its marketing image offer rare opportunities and challenges. Yet it is possible to do so, and to do it profitably.
Citation
Hartigan, M.F. (1987), "ORGANIZING FOR GLOBAL IDENTITY", Journal of Business & Industrial Marketing, Vol. 2 No. 3, pp. 65-73. https://doi.org/10.1108/eb006037
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited