The Road To Reindustrialization Begins And Ends In The Marketplace
Bruce M. Smackey
(Chairman of the Department of Marketing and Management at Lehigh University.)
Michael G. Kolchin
(Assistant Professor of Management at the College of Business and Economics, Lehigh University.)
127
Abstract
Based on empirical findings from three industries—steel, electric utility, and health care—reindustrialization should not be viewed as simply the investment of substantial amounts of capital into stagnant or profit‐poor industries. Reindustrialization requires an analysis of the marketplace and an identification of what is necessary to meet customer needs on a competitive basis. The “bottom line” of a company's customer is THE “bottom line.”
Citation
Smackey, B.M. and Kolchin, M.G. (1986), "The Road To Reindustrialization Begins And Ends In The Marketplace", Journal of Business & Industrial Marketing, Vol. 1 No. 1, pp. 25-34. https://doi.org/10.1108/eb006010
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited