Discusses possible future approaches to questions of industrial organization. Suggests a meta‐model of an organization producing goods which combines the information requirements of management and control functions and critical requirements of a holographic (heterarchic) organization. Suggests a conceptual framework that provides a method of linking information and communication. Makes a distinction between information‐network organization and communication‐network organization. Discusses various architectural designs in terms of how their properties can serve the governing mechanism of the organization. Argues that synergetic effects are, ideally, optimized through fully integrated communication networks. Also discusses advantages gained through the use of communication‐related technology with the aim of shortening idea‐to‐product time‐cycles. The questions of architectural design and the technological options cannot be treated separately or extracted from the organizational context. Successful implementation of such technology is dependent on simultaneous development of high‐level “communicative competence”, i.e. the ability to create and convey metaphoric knowledge in ways that enhance the holographic qualities of the organization.
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