Should I, shouldn't I . . ?

Abstract

Running your own business is an idea many women are attracted to. But it's also quite a frightening prospect. How do you make a decision over such a big question? Ideally, it would make itself, but running a business that isn't going to bankrupt you needs a more positive line. Juliana Morgan is trying to decide right now whether to start a small business. She argues it out with herself here.

Citation

Morgan, J. (1987), "Should I, shouldn't I . . ?", Women in Management Review, Vol. 2 No. 3, pp. 170-176. https://doi.org/10.1108/eb005160