TY  - JOUR
AB  - What have breweries got in common with insurance companies, industrial manufacturers and power generation companies, processed food companies and software houses? All recognize that successful new product development is vital for company survival and maintaining a lead over their competitors.
VL  - 13
IS  - 3
SN  - 0144-5154
DO  - 10.1108/eb004399
UR  - https://doi.org/10.1108/eb004399
AU  - Golding David
PY  - 1993
Y1  - 1993/01/01
TI  - Product Development
T2  - Assembly Automation
PB  - MCB UP Ltd
SP  - 28
EP  - 30
Y2  - 2024/09/20
ER  -