Product Development

Abstract

What have breweries got in common with insurance companies, industrial manufacturers and power generation companies, processed food companies and software houses? All recognize that successful new product development is vital for company survival and maintaining a lead over their competitors.

Citation

Golding, D. (1993), "Product Development", Assembly Automation, Vol. 13 No. 3, pp. 28-30. https://doi.org/10.1108/eb004399