The Development of a Business Game for Wholesale Management

Abstract

Computer‐based games can now be tailored to fit individual applications with relative ease. The “soft” format of games packages (as opposed to the “hard” format of manual games) allows them to be customised and kept up‐to‐date. Wholetrain, developed by the University of Manchester Institute of Science and Technology and MAKRO, fills the training gap within the wholesale industry, aimed at junior wholesale managers and supervisors and providing (simulated) training in a Cash and Carry environment where experimentation is not usually feasible.

Citation

Freeman, J., Cauldbeck, P. and Kern Khoo, K. (1985), "The Development of a Business Game for Wholesale Management", Industrial and Commercial Training, Vol. 17 No. 3, pp. 12-14. https://doi.org/10.1108/eb004005