Induction training for sales staff

Abstract

The MSC has just earmarked £10 million as a pump‐priming budget to actively promote open learning methods. This new approach includes open learning systems, peer‐learning networks and self‐instruction methods. Ian Winfield is a regular contributor to ICT and previously worked for the MSC as a training psychologist. He is now a director of Self Instruction Ltd and his latest book PEOPLE IN BUSINESS is being published by Hienemann this spring. Here Ian describes the self‐instructional approach to redesigning an induction training course for sales staff.

Citation

WINFIELD, I. (1983), "Induction training for sales staff", Industrial and Commercial Training, Vol. 15 No. 3, pp. 94-95. https://doi.org/10.1108/eb003937