TY  - JOUR
AB  - IT WAS A BIT OF BAD LUCK FOR THE SPONSORS THAT THIS NEW production of what was formerly the Special Films Division of AB Pathé should have had its press preview on 10 November, the day that the Rolls‐Royce crisis made news. For Rolls‐Royce was the subject of one of the three major examples of successful marketing around which this film was constructed; the other two were Simon Engineering and Viners Limited. The importance attached to their respective marketing performances was summarised by Trevor Philpott at the end of the film.
VL  - 3
IS  - 1
SN  - 0019-7858
DO  - 10.1108/eb003120
UR  - https://doi.org/10.1108/eb003120
AU  - HUGHES ALEC M
PY  - 1971
Y1  - 1971/01/01
TI  - A couple of dead words
T2  - Industrial and Commercial Training
PB  - MCB UP Ltd
SP  - 31
EP  - 34
Y2  - 2024/04/24
ER  -