Almost suddenly the small firm is news these days. Despite a tendency for the national and management press to highlight events concerning mergers and acquisitions of ever larger companies, there is also a prevailing preoccupation with the plight of the small firm. Variously defined as having less than 25, 100, 250 and 500 employees, we are particularly concerned, in this article, with the under‐100 firms. On present trends in terminology we should just about be getting round to styling them the ‘mini’ firms.
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