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IS THE TRADITIONAL EXECUTIVE PROGRAMME OBSOLETE? USC'S NEW STYLE EXECUTIVE PROGRAMME

Colin Coulson‐Thomas (University of Southern California School of International Relations, London)

Journal of European Industrial Training

ISSN: 0309-0590

Article publication date: 1 April 1988

35

Abstract

The Changing Business Environment, Intense global competition, financial uncertainties, dumping, protectionism, political constraints, alliances and joint ventures are the reality of today's business world. Successful managers in this challenging transnational environment are increasingly called on to make decisions in situations of high risk and uncertainty, all too often under crisis conditions. How does one prepare management for this turbulent environment? To what extent do “traditional” executive programmes, including those leading to an MBA, provide the multidisciplinary skills and the analytic, communication and decision‐making capabilities needed to cope with these realities? Do they equip participants with the international perspective and outward orientation needed to confront and handle revolutionary change?

Citation

Coulson‐Thomas, C. (1988), "IS THE TRADITIONAL EXECUTIVE PROGRAMME OBSOLETE? USC'S NEW STYLE EXECUTIVE PROGRAMME", Journal of European Industrial Training, Vol. 12 No. 4, pp. 5-9. https://doi.org/10.1108/eb002249

Publisher

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MCB UP Ltd

Copyright © 1988, MCB UP Limited

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