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Cost‐effective communication

Ronnie Roter (Intermark Public Relations Ltd.)

Education + Training

ISSN: 0040-0912

Article publication date: 1 February 1981



Historians are well aware that adversity concentrates the mind most wonderfully. In the current business climate the best managers are finding that recession is having the same effect. When business cycles dip, everyone suddenly realises how important business efficiency is; and in the past training especially has been allocated a high priority during hard times. Unlike other forms of business efficiency improvement training is about people, not expensive equipment. And despite the increasing emphasis on the use of audio‐visual techniques to help improve training and educational communications, the hardware cost involved is usually relatively low.


Roter, R. (1981), "Cost‐effective communication", Education + Training, Vol. 23 No. 2, pp. 60-61.




Copyright © 1981, MCB UP Limited

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