TY - JOUR AB - To such apparently simple questions as “why do I work?” and “why do others work?”, some very complicated answers are forthcoming. Indeed, a veritable jungle of theories exists purporting to explain behaviour in general and employee motivation in particular. But basically, two major conceptions of the nature of human motivation and mental development dominate psychological thinking: VL - 19 IS - 8 SN - 0040-0912 DO - 10.1108/eb001966 UR - https://doi.org/10.1108/eb001966 AU - Jones Lyndon PY - 1977 Y1 - 1977/01/01 TI - Behaviour modification T2 - Education + Training PB - MCB UP Ltd SP - 228 EP - 231 Y2 - 2024/04/19 ER -