Behaviour modification

Abstract

To such apparently simple questions as “why do I work?” and “why do others work?”, some very complicated answers are forthcoming. Indeed, a veritable jungle of theories exists purporting to explain behaviour in general and employee motivation in particular. But basically, two major conceptions of the nature of human motivation and mental development dominate psychological thinking:

Citation

Jones, L. (1977), "Behaviour modification", Education + Training, Vol. 19 No. 8, pp. 228-231. https://doi.org/10.1108/eb001966