The Pacific Rim: An Emergent Force

Abstract

A lot of attention is currently focused on the Pacific Rim as a major world trade area, equivalent to the European Community. Companies may see this as an increased market opportunity or as increased competition but however they view it, a regiocentric strategy focus, based on the entire Pacific Rim is required.

Citation

Kiel, G.C. and Howard, C.A. (1988), "The Pacific Rim: An Emergent Force", Management Decision, Vol. 26 No. 1, pp. 30-35. https://doi.org/10.1108/eb001483