TY - JOUR AB - International pricing is a risky and complex business—far more so than the domestic price decision. So many variables arise to confound the issue; different customer types, variations in local market conditions, cartels and trade associations, difficulties in controlling intermediaries, incomplete knowledge and the greater need for flexibility are but some of the factors which must be taken into account by the exporter. VL - 21 IS - 6 SN - 0025-1747 DO - 10.1108/eb001333 UR - https://doi.org/10.1108/eb001333 AU - Piercy Nigel PY - 1983 Y1 - 1983/01/01 TI - Pricing Exports: Which Currency to Choose? T2 - Management Decision PB - MCB UP Ltd SP - 39 EP - 50 Y2 - 2024/04/23 ER -