Introduction The management of a business enterprise invariably requires meetings and group deliberations ranging from board meetings to first line supervisor meetings throughout the financial year. For the effective use of such group decision‐making situations, management must go beyond the assumptions and rational decision models of accountants and economists. While rationality, decision process steps, programmable decisions and statistical approaches can be most usefully considered, also important are the role of personal values in the decision‐making process, occupational identification, bias in thinking, rationalisation instead of rationality, the role of independent critical thinking, the problems of “group think”, lateral versus vertical thinking and the required conditions for group creativity.
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