TY  - JOUR
AB  - Introduction Price is only one of the many elements in the marketing mix which determine the extent of the success or failure of a product, and since in any actual marketing situation price exerts its influence in combination with all the other factors, it would seem justified to ask whether it is at all reasonable to lift price out of the complex and discuss it by itself.
VL  - 17
IS  - 8
SN  - 0025-1747
DO  - 10.1108/eb001224
UR  - https://doi.org/10.1108/eb001224
AU  - Gabor André
AU  - Granger C.W.J.
PY  - 1979
Y1  - 1979/01/01
TI  - A Systematic Approach to Effective Pricing
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 742
EP  - 760
Y2  - 2024/09/23
ER  -