TY  - JOUR
AB  - Introduction This is a report on a comparison of the effects of price differences on purchasing decisions obtained by observing the actual shopping behaviour of a group of housewives and the responses of a comparable group of subjects to hypothetical price situations similar to those found in the shops. The project which made this possible is outlined later.
VL  - 17
IS  - 8
SN  - 0025-1747
DO  - 10.1108/eb001220
UR  - https://doi.org/10.1108/eb001220
AU  - Gabor André
AU  - Granger Clive W.J.
AU  - Sowter Anthony P.
PY  - 1979
Y1  - 1979/01/01
TI  - Real and Hypothetical Shop Situations in Market Research
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 691
EP  - 698
Y2  - 2024/09/20
ER  -