This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000005222. When citing the article, please cite: A.P. Sowter, A. Gabor, C.W.J. Granger, (1969), “The influence of price differences on brand shares and switching”, European Journal of Marketing, Vol. 3 Iss: 4, pp. 223 - 230.
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