It seems to me that there are two main ways in which the economist can contribute to the solution of the problem which I have been invited to introduce for discussion. First, he can help by developing a systematic approach based on a realistic appraisal and analysis of the issues involved. Second, he can develop and test quantitative research methods, designed to produce data on which pricing decisions may be based. I propose to deal with both of them in general terms before I take up the specific issues to which the title of my paper refers and which are basically those of product line pricing and price discrimination.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1979, MCB UP Limited